The work, with the pros and cons left in.

Leading marketing and growth for a three-person team at an AI-driven product discovery platform for e-commerce, owning strategy through execution.

Specific channel and campaign results get added here once a set is finalized and cleared to publish, not before.

Customer and channel audit first, then a plan built around how this platform's actual buyers discover and evaluate product, not a generic e-commerce playbook.

Started as Marketing Manager at the agency, then continued managing marketing and growth on an ongoing basis alongside the VendifAI work.

Specific channel and campaign results get added here once a set is finalized and cleared to publish, not before.

Runs the agency's own marketing and growth the same way client work gets run: audit first, then execution built for the specific audience.

Freelance engagement to build a complete brand guidelines document, covering how the brand should look and sound across touchpoints.

Client feedback and usage notes get added here once available.

The same brand-systems thinking that now underpins the Brand Management and Event Branding sides of the practice.

Ongoing freelance marketing work taken on directly under a personal brand, separate from the VendifAI and Xynotech roles.

Specific client results get added here once cleared to share.

Same method applied at a smaller scale: understand the customer, then execute against that instead of a stock plan.